Good Colors — Corporate

Don’t use ugly colors — choose beautiful, carefully selected ones.

Tip: click any #FFCC00 (or any colored cell) to copy the code.

See the academic palette.

Back to all palettes.

Base palette with contrasts

Pairs show a strong readable contrast (click to copy).

Base colors with lighter variants.
Name R G B Hexcode Color
Red 255 59 48 #FF3B30
Light Red 255 216 214 #FFD8D6
Orange 255 149 0 #FF9500
Light Orange 255 234 204 #FFEACC
Yellow 255 204 0 #FFCC00
Light Yellow 255 245 204 #FFF5CC
Green 40 205 65 #28CD41
Light Green 212 245 217 #D4F5D9
Blue 0 122 255 #007AFF
Light Blue 204 228 255 #CCE4FF
Turquoise 121 219 220 #79dbdc
Light Turquoise 0 255 239 #00ffef
Purple 175 82 222 #AF52DE
Light Purple 239 220 248 #EFDCF8
Pink 255 45 85 #FF2D55
Light Pink 255 213 221 #FFD5DD

Emotion palette

One color per emotion (click to copy).

Emotion color palette with RGB and hex values.
Name R G B Hexcode Color
Silence 0 0 0 #000000
Neutral 128 128 128 #808080
Anger 255 59 48 #FF3B30
Surprise 255 149 0 #FF9500
Joy 255 204 0 #FFCC00
Disgust 40 205 65 #28CD41
Happiness 121 219 220 #79dbdc
Sadness 0 122 255 #007AFF
Fear 175 82 222 #AF52DE

Concept palette

One color per concept (click to copy).

Concept color palette with RGB and hex values.
Name R G B Hexcode Color
Balance, Neutral, Calm 128 128 128 #808080
Excitement, Youthful, Bold 255 59 48 #FF3B30
Friendly, Cheerful, Confidence 255 149 0 #FF9500
Optimism, Clarity, Warmth 255 204 0 #FFCC00
Peaceful, Growth, Health 40 205 65 #28CD41
Trust, Dependable, Reliable, Strength 0 122 255 #007AFF
Creative, Imaginative, Wise 175 82 222 #AF52DE

Psychology palette

One color per psychology (click to copy).

Psychology color palette with RGB and hex values.
Name R G B Hexcode Color
➕ Power, Passion, Energy, Fearlessness, Strength, Excitement
➖ Anger, Danger, Warning, Defiance, Aggression, Pain 		255 59 48 #FF3B30
➕ Courage, Confidence, Warmth, Innovation, Friendliness, Energy
➖ Deprivation, Frustration, Frivolity, Immaturity, Ignorance, Sluggishness 		255 149 0 #FF9500
➕ Optimism, Warmth, Happiness, Creativity, Intellect, Extraversion,
➖ Irrationality, Fear, Caution, Anxiety, Frustration, Cowardice 		255 204 0 #FFCC00
➕ Health, Hope, Freshness, Nature, Growth, Prosperity
➖ Boredom, Stagnation, Envy, Blandness, Enervation, Sickness 		40 205 65 #28CD41
➕ Communication, Clarity, Calmness, Inspiration, Self-expression, Healing
➖ Boastfulness, Secrecy, Unreliability, Reticence, Fence-sitting, Aloofness 		121 219 220 #79DBDC
➕ Trust, Loyalty, Dependability, Logic, Serenity, Security
➖ Coldness, Aloofness, Emotionless, Unfriendliness, Uncaring, Unappetizing 		0 122 255 #007AFF
➕ Wisdom, Luxury, Wealth, Spirituality, Imaginative, Sophistication, Introversion
➖ Decadence, Suppression, Inferiority, Extravagance, Moodiness 		175 82 222 #AF52DE
➕ Imaginative, Passion, Transformation, Creative, Innovation, Balance
➖ Outrageousness, Nonconformity, Flippancy, Impulsiveness, Eccentricity, Ephemerality 		255 45 85 #FF2D55
➕ Seriousness, Warmth, Earthiness, Reliability, Support, Authenticity
➖ Humorlessness, Heaviness, Unsophisticated, Sadness, Dirtiness, Conservativeness 		165 42 42 #A52A2A
➕ Sophistication, Security, Power, Elegance, Authority, Substance
➖ Oppression, Coldness, Menace, Heaviness, Evil, Mourning 		0 0 0 #000000
➕ Timelessness, Neutrality, Reliability, Balance, Intelligence, Strength
➖ Unconfident, Dampness, Depression, Hibernation, Lack of energy, Blandness 		128 128 128 #808080
➕ Cleanliness, Clarity, Purity, Simplicity, Sophistication, Freshness
➖ Sterility, Coldness, Unfriendliness, Elitism, Isolation, Emptiness 		248 248 248 #F8F8F8

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